Going The Distance

We’re really excited about the 2013 rendition of the Mido Optical Fair this weekend, because of the bounty of beautiful and badass goodies that await: Lacoste Eyewear’s 80th anniversary, Police’s “Color Rock” paean to the 1980s, an Ayrton Senna line by Tag Heur and Happiness’ first foray into the optical world, to name a few.

Police's glam rock Colour-Rocks collection fully encapsulates the brand's free-wheeling underground spirit.

Police’s glam rock Colour-Rocks collection fully encapsulates the brand’s free-wheeling underground spirit.

What are you most excited to see unveiled at Mido?

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